Ppt business plan fast food

Local Store Marketing Brochures. Chicken Express is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.

Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in Karachi. As each individual location will continue to build its local customer base over the first three years of operation, the goal of each store is Rs 1, in annual sales, with the original flagship store expected to earn almost Rs 2, per year.

The last marketing effort will be utilizing local media. Design concept. Our main focus will be serving high-quality food at a great value.

We want "word-of-mouth" to be our best form of marketing, where our customers value our brand as something exciting and cannot wait to tell their friends and neighbors. Our most important tactic will be "word-of-mouth" and in-store marketing. To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities, such as Jakarta, Kuala Lumpur, Bangkok and Manila.

The initial capital investment will allow Fresin Fries to provide its customers with a value-driven, entertaining experience through the creativity of its founders.

In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. The increasing number of new establishments such as fast food franchises, fancy restaurants and gourmet bakeries around Karachi has shown a significant growth in this sector.