After about a decade, with his daily opiate habit taking its toll, Pemberton started looking for a cure. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, The formula basically matched the one found in Pemberton's diary.
About nine servings of the soft drink were sold each day. Even today, the U. Cocaine, however, was still totally fine.
Patent Office in Older Coca-Cola ghosts behind Borax and telephone ads. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs.
Many of these early television commercials for Coca-Cola featured movie stars, sports heroes, and popular singers. While the Coca-Cola Company denies this claim, historical evidence shows that it is likely that, untilthe soft drink, which was marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut.
Believe it or not, this set of facts is the basis for why, today, you clip coupons before a shopping trip, why every vertical surface in the world is plastered with advertisements, and why children believe in Santa Claus.