This lack of research, along with a lack of sizing standards, added to the growing practice of vanity sizing - adding inches to clothing to make it appear that a woman wears a size smaller than she actually does - has created a disparity between the clothes available to the consumer and their actual body shapes and sizes.
What resources do you have at your disposal that your competitors do not? The junior market segment is also of primary important in this industry, as sportswear is often tied in to fashion.
Manufacturers who are competitive in this regard and have the flexibility to adapt their products to fashion trends can find worthwhile niches. Will suppliers always be able to supply the raw materials you need at the prices you need? Gather people from different parts of your company and make sure that you have representatives from every part.
This is why many companies also conduct PEST analyses. Their product is traditionally-brewed craft beer, targeted at white collar and working class Batswana alike.